Market Entry in China

2017 car models

Market Entry in China
By:"Christiane Prange"
Published on 2016-05-14 by Springer

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

This Book was ranked 2017 car models by Google Books for keyword 2017 car models.

2017 car models

Market Entry in China
By:"Christiane Prange"
Published on 2016-05-14 by Springer

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Market Entry in China
By:http://books.google.com/books?id=nqkqDAAAQBAJ&pg=PA43&dq=2017+car+models&hl=&cd=7&source=gbs_api
Published on Springer by Springer